No One-Size-Fits-All Strategy
Whether handling day-to-day posting, conceiving social ads or coordinating targeted giveaways, we create comprehensive social media strategies that directly align with your overall digital marketing goals. From staying up-to-date on the latest trends to tweaking strategies based on key performance indicators (KPIs), we ensure social media is driving business goals.
Build Real Connection to Your Brand. Build community with existing customers and connect with new ones. More than a conduit for information, social media is an extension of your customer service team. That’s why we take a two-way, customer-first approach to social, engaging with followers, building an online community, and turning fans into returning customers.
Grow Your Sales Funnel. Increase your social media presence organically through creative branding, engaging storytelling, targeted online promotions, and strategic brand collaborations. Streamline your brand’s paid campaigns so that they heighten your reach, capture new audiences, and usher customers through the sales funnel.
Our social media team shines at:
- Developing customized social media playbooks.
- Building strategic social campaigns to reach your brand’s performance goals.
- Managing daily postings across social platforms.
- Monitoring and responding to messages and comments.
- Facilitating targeted ad strategies
- Coordinating successful brand collaborations.
- Providing in-depth analytical reporting based on KPIs.
As an emerging brand, our expertise in the outdoor lifestyle industry is primarily experience, product development, and manufacturing. We had a lack of experience and glaring need in how to build our brand. Darby entered our view through industry contacts because of their solid reputation. From the first day we met, I realized that they would be the perfect partner and that there was no need for us to look any further. The Darby Team is like an extension of our team and their industry expertise has resulted in a fast and seamless integration with what we were trying to accomplish as a brand. The results have exceeded our expectations in so many ways. Their knowledge of the industry, emerging trends, and industry contacts are at such a level that it cannot be overstated and their skill & expertise at putting the right strategy into action at the right time is possibly their most valuable asset.
John Gage
Co-founder, appalachian Gear Company
The Darby Difference
We organically grew LifeSaver’s Instagram following by 10 percent in just two months and increased website referrals from Instagram by 110% over the previous year.