No One-Size-Fits-All Strategy
Social media is the modern-day campfire where brands build connections, engage with their community of existing customers, and foster lifelong brand advocates. More than a conduit for information, social media is an extension of your customer service team. That’s why we take a two-way, customer-first approach to social, engaging with followers, building an online community, and turning fans into returning customers and brand advocates.
By staying up-to-date on the latest trends and adjusting strategies based on key performance indicators (KPIs), we ensure social media is driving business goals.
Our social media team shines at:
- Developing customized playbooks for consistency on all channels
- Implementing strategic organic social campaigns
- Building a posting calendar for accountability
- Concocting witty and engaging captions for posts
- Managing daily postings across social platforms
- Monitoring and responding to messages and comments.
- Coordinating successful and beneficial brand collaborations
- Providing in-depth analytical reporting based on KPIs
As a result of working with the Darby team, Wildwater has improved our digital marketing program. In particular, their help in growing our social media engagement is beyond comparison to any other provider in the industry. This social media engagement, combined with Darby’s attention to an outstanding email marketing program has allowed Wildwater to gain market share over the past years. We look forward to a long-term productive partnership. Darby is the BEST !!
Woody Woodruff
Wildwater, LTD
The Darby Difference
To build anticipation and excitement in the competitive Asheville, NC restaurant scene for Nine Mile’s new brewery, we used an integrated approach combining both organic social and PR to raise awareness, garner third-party validation, and generate hype on social channels. Through our efforts, we yielded exceptional month-over-month results on Nine Mile’s social channels.
