No One-Size-Fits-All Strategy
Whether handling day-to-day posting, creating and implementing social ad campaigns, or coordinating targeted giveaways, we create comprehensive social media strategies that directly align with your overall digital marketing goals. By staying up-to-date on the latest trends and adjusting strategies based on key performance indicators (KPIs), we ensure social media is driving business goals.
Build real connections to your brand. Build community with existing customers and connect with new ones. More than a conduit for information, social media is an extension of your customer service team. That’s why we take a two-way, customer-first approach to social, engaging with followers, building an online community, and turning fans into returning customers.
Speak to a larger audience. Increase your social media presence organically through creative branding, engaging storytelling, targeted online promotions, and strategic brand collaborations.
Our social media team shines at:
- Developing customized social media playbooks.
- Building strategic social campaigns to reach your brand’s performance goals.
- Managing daily postings across social platforms.
- Monitoring and responding to messages and comments.
- Coordinating successful brand collaborations.
- Providing in-depth analytical reporting based on KPIs.
As a Marketing Manager who’s often got a lot to do and not much time to do it, it’s been so helpful having Darby Communications look after our copywriting needs. They intuitively get our brand’s tone of voice and it’s a relief to be able to trust them in that regard. Whether it’s interesting or humorous social media posts or engaging press releases, their content is always of the highest quality. In fact, I rely on them so much now, I nearly asked them to write this testimonial!
Marketing Manager, ICON Lifesaver
The Darby Difference
We organically grew LifeSaver’s Instagram following by 10 percent in just two months and increased website referrals from Instagram by 110% over the previous year.