No One-Size-Fits-All Strategy
Whether handling day-to-day posting, creating and implementing social ad campaigns, or coordinating targeted giveaways, we create comprehensive social media strategies that directly align with your overall digital marketing goals. By staying up-to-date on the latest trends and adjusting strategies based on key performance indicators (KPIs), we ensure social media is driving business goals.
Build real connections to your brand. Build community with existing customers and connect with new ones. More than a conduit for information, social media is an extension of your customer service team. That’s why we take a two-way, customer-first approach to social, engaging with followers, building an online community, and turning fans into returning customers.
Speak to a larger audience. Increase your social media presence organically through creative branding, engaging storytelling, targeted online promotions, and strategic brand collaborations.
Our social media team shines at:
- Developing customized social media playbooks.
- Building strategic social campaigns to reach your brand’s performance goals.
- Managing daily postings across social platforms.
- Monitoring and responding to messages and comments.
- Coordinating successful brand collaborations.
- Providing in-depth analytical reporting based on KPIs.
Through Darby’s management of our social media channels, we’ve seen an increase in organic engagement. Not only do they spend the time to understand our brand voice and audience so they can engage authentically with our followers, but they also allow us to have a consistent presence on social to make sure our followers have a pulse on what’s happening with the brand.
Alexandra Black-Paulick
Marketing Manager, Sierra Designs
The Darby Difference
By prioritizing posting consistency, aligning with Poppy’s brand aesthetics, and incorporating engaging giveaways, we grew Poppy’s Instagram followers by 20% and increased impressions YOY by 141% within the first seven months.
