The Challenge
Build anticipation and excitement in the competitive Asheville restaurant scene for Nine Mile’s new brewery through their organic social media channels.
The Solution
We took a comprehensive approach to raise awareness, garner third-party validation, and generate hype on social channels by:
- Promoting the new brewery through hyper-targeted PR outreach to local news stations, content creators, and influential regional journalists
- Implementing an organic social media strategy and creating content around narrative-rich videos, insider interviews, and beer and food pairing guides
- Amplifying our efforts by highlighting PR coverage on social media and sharing engaging content with influencers to build social proof
The Results
Our integrated approach yielded exceptional month-over-month results including 110% increase in organic social impressions, 89% increase in engagement, and 30% increase in website traffic referrals from social channels.
The Service
Siloed services aren’t our thing. Instead, we take a multi-channel approach to make sure our services like organic social and public relations work together seamlessly— like peanut butter and chocolate. Connect with us to learn more about how these two tactics go hand-in-hand.